Kitchen Scale Redesign

The assignment was to redesign an existing kitchen scale for the OXO brand, with a specific focus on improving accessibility for people with visual impairments.

The challenge was to develop a product that:

• Is intuitive to use without visual support
• Fits OXO's brand values (ease of use, simplicity, inclusivity)
• Is suitable for use in a busy kitchen environment
• Provides multisensory feedback (tactile and auditory)

The design also had to be based on extensive research into both existing products and the needs of the target group.

The result is a redesigned kitchen scale concept specifically aimed at accessible and intuitive use. The design includes:

• Tactile buttons with clear physical feedback
• A clear separation between weighing surface and controls
• Auditory and tactile feedback instead of a traditional display
• A shape that helps with orientation without sight
• Improved positioning and stability of objects on the weighing surface

This project was carried out in a group of three, following a structured design approach. My role:

• Conducting analyses (product, user, and brand experience)
• Visualizing OXO's brand identity and product graphics
• Contributing to concept development and innovation opportunities
• Developing ideas into sketches and concepts
• Contributing to requirements and design choices
• Supporting user research and translating insights into design

Analyzing existing kitchen scales (pains & gains, structure, use) Researching the target group (visually impaired) and their needs Mapping use scenarios and bottlenecks Generating ideas through sketches and 'how might we' questions Developing multiple concepts and selecting via a Harris profile Iteratively improving and developing a final concept I actively contributed to translating research into concrete design choices.

This project is a strong answer to the brief because:

• The design specifically addresses the needs of people with visual impairments
• Uses multisensory feedback (touch and sound)
• Controls are intuitive without relying on a visual display
• The design fits OXO's brand values (inclusive and user-friendly)
• All choices are supported by research and testing
• Able to translate research into inclusive design choices
• Able to design with a focus on user experience and accessibility
• Able to analyze and structure complex problems
• Able to collaborate in a design team
• Able to work iteratively from analysis to concept and final design